“Hoga Saaf Pakistan” announced by Reckitt Benckiser

Shahzeb Mahmood at the HUM awards (5)6 kids die every hour because of diarrhoea in Pakistan. A disease which can be easily prevented.

Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhoea. Continue reading

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KAYSERIA COLLECTION AT PFDC SUNSILK FASHION WEEK

Kayseria COLLECTION AT PFDC SUNSILK FASHION WEEKPremier designer textile house Kayseria who showcased a High Street pret-a-porter collection titled ‘Kat-Putli’. Inspired by Kutch Rabari Mirror Work, Kayseria Pret’s ensembles had been meticulously crafted by artisans hailing from Kutch. Based on bright and vibrant colours with a blend of indigos, reds, pinks and purples that aptly reflect the Spring season, the designs were inspired from the cultural sights, sounds and smells of Kutch, a land of snowy white marshy lands with hills on one side and the Arabian Ocean on the other. Continue reading

BeechTree COLLECTION AT PFDC SUNSILK FASHION WEEK

BeechTree COLLECTION AT PFDC SUNSILK FASHION WEEKThe high street Fashion segment on Day-2 of PFDC Sunsilk Fashion Week 2014 was opened by BeechTree WHO created their runway debut with a collection titled ‘Bohemian Summer’. galvanized by the bohemian concept which mixes leisure and luxury, with this collection BeechTree aimed to evoke a sense of calm, cool magnificence that may be a perfect complement to the blazing Pakistani summer. using materials like sheer light weight cottons, nets and soft material, Continue reading