Yamaha Motor Pakistan, a subsidiary of Yamaha Motor Co Ltd. Japan has announced the Rockstar of Pakistan Ali Zafar as the brand ambassador for its motorbikes at a press conference recently held during the Lahore Auto Show 2016.
One of the largest motorcycle makers of the world, Yamaha marked its presence in Pakistan with the official launch of Yamaha YBR125 last year. Taking the ultimate RockStar Ali Zafar onboard this year, Yamaha has upped the association of their motorcycles to an adventurous lifestyle. Youth all over the nation will now identify with the Yamaha YBR125 as the Rockstar in their lives.
Speaking at the occasion, Ali Zafar said, “I am really excited to be a part of the Yamaha family. Adventures for me have always been a source of inspiration and have become a major part of my lifestyle. This was one of the reasons for my alliance with Yamaha, as they have been manufacturing bikes that are known for sporty, style and innovation world over. Their bikes are designed to appeal to the younger generation and quench their thirst for adventure and excitement.”
Built on a light, diamond frame, Yamaha’s stylish, sporty and innovative YBR125 is powered by a 4-stroke, air-cooled, SOHC, single cylinder, 2-valves of 124cc engine. The bike is available in four different colors including Dark Grey Metallic, Vivid Cocktail Red, Metallic Blue and Metallic Black.
While expressing his delight about the partnership, Ito Yasushi, Managing Director of Yamaha Motor Pakistan stated, “Yamaha has always been a trendsetter when it comes to combining Innovation and technology. The vision behind choosing Ali Zafar as our brand ambassador is to emphasize on the Rockstar appeal of Yamaha YBR125. The youth-centric design of these motorbikes is developed to fulfill the rider’s passion for their adventure and Lifestyle.”