MAGHUL presents A/W ’15 bridal collection, VIVANTE, at PFDC L’Oréal Paris Bridal Week

VIVANTE by MAHGUL for PLBW2015 [F]After their debut as part of the emerging talent showcase at the prestigious PFDC L’Oreal Paris Bridal Week in 2014, MAGHUL is set to present an A/W’15 bridal collection, Vivante, on Day 2 of PFDC L’Oréal Paris Bridal Week, 17th September 2015.


MAHGUL will be showcasing as part of a brand new bridal category for upcoming bridal designers, by the name of PFDC Introduces: New Bridal Designers, an independent and organic extension of the rising talent showcase. As the name suggests, the new bridal designer platform showcases the work of those designers selected, edited and groomed by the PFDC, who have been in active retail and business in bridal design for up to 2 years. To this end MAHGUL will be showcasing a capsule collection featuring eight ensembles.

In terms of the collection inspiration, Vivante visits Mahgul Rashid’s fine artist aesthetic whereby the collections’ embellishments and patterns are inspired heavily by aerial views of architecture and stark elevation drawings – merging these motifs with more organic studies of still life such as floral vases and fruits to create a contrast and juxtaposition in the visual story and narrative being told on the garment. Expect cuts that are structured, complemented by elements of deconstructivism to create volume and angles to the overall silhouette. MAHGUL’s accessories will be focusing on minaudière made with filigree patterns in brass and other metals. Some elements of artistic hand painting will also be seen in this bridal collection.

Trends to look out for include sculptural 3D embellishments, the presentation of the utilitarian cargo pant and the oversized armhole, typically characterized as casual wear, now reinterpreted as wedding wear, origami accessory influences and the designers’ revamping of the way in which a dupatta can be worn and draped.

The team at MAGHUL is also proud to debut the work of Indian jewelers Vasundhara in Pakistan, who are collaborating with MAGHUL for the jewelry of the A/W’15 Vivante Collection, at PFDC L’Oreal Bridal Week 2015.

Post PFDC L’Oreal Paris Bridal Week, the Vivante collection and Vasundhara by Soma Intl will be exhibited at the MAHGUL studio from 10 AM – 7 PM on Saturday, the 19th of September.

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