Following her showcase at Pakistan Fashion Extravaganza 2015 held earlier this month in London, fashion designer Saira Rizwan is set to launch her Eid Lawn collection and e-store http://www.sairarizwan.com on 30th June. The brands Eid campaign is photographed by talented duo of Ather Shahzad, modelled by Zara Peerzada and styled by Haiya Bokhari.
Saira Rizwan Eid Lawn is all about festive colors, prints with sheer fabric and subtle embroidery encompassing brands signature look. The prints comprise of a range of floral patterns with contrasting embroideries. The collection contains 6 different designs with both stitched and unstitched options and is inspired by gardens, birds and tiles. It will be retailed from this Tuesday between a price range of PKR 6,000 to PKR 9,000 at the brands studio located at Mall 94, Gulberg 3 in Lahore and for worldwide delivery via new website.
Speaking at the launch of her Eid Lawn collection and e-store, Saira Rizwan, said: “We are excited to announce that for the first time, we will be giving options of buying un-stitched lawn pieces, so our clients can customize them according to their personal style. For those on the go, our Ready to Wear stitched lawn kurtas will be an ideal choice.” Adding further, she said, “With our new online store, we aim to be readily available and increase our international reach exponentially. Our brand has always been about celebrating womanhood and developing pieces that are not just outfits but are exquisite creations that celebrate the sentiment of femininity, whether it is here in Pakistan or across borders. Our aim is to make our brand accessible, so that our patrons can celebrate womanhood no matter where they are.”