After the recent showcasing of the label’s Divine Decadence collection at PLBW 2014, Pakistan’s definitive fashion force Hassan Sheheryar Yasin will be representing the world’s leading luxury concierge service provider “Quintessentially Lifestyle” as the brand’s new face in Pakistan for 2014-2015.
“I’m thrilled to be the brand ambassador for Quintessentially in Pakistan. With the fast paced nature of the world today, it has become a challenge to indulge in and organize leisurely pursuits. I personally feel there is a lot of scope for a luxury concierge services in Pakistan and look forward to representing the brand in Pakistan.” – said couturier Hassan Sheheryar Yasin
“We are excited to announce HSY as Brand Ambassador for Quintessentially Lifestyle, Pakistan. As one of the most recognizable names in the fashion and lifestyle industry of Pakistan, HSY embodies the true spirit of the multi-faceted man and we are thrilled to have him represent the brand.” – said Asghar Hasan, General Manager Quintessentially Lifestyle Pakistan.
Established in 2000, Quintessentially is a global Private Member’s Club, offering award winning lifestyle management services. Quintessentially Lifestyle is a personalized, proactive service, catering to the needs of its Members, 24 hours a day, 365 days a year- bringing together specialist advice and knowledge, insider access and exclusive privileges, enabling everything from everyday needs to life’s defining moments. In addition to the Lifestyle management service, over 25 luxury sister businesses comprise the wider Quintessentially Group, covering every aspect of the aspirational Lifestyle market.
In his years of fashion, HSY’s pioneering role has been of significant influence, working to shape the course of the Pakistani fashion industry and to create new professional benchmarks through his fashion design, innovative fashion marketing and promotion, with his representation of Quintessentially as the brand’s ambassador, yet again he looks to create new benchmarks for lifestyle and entertainment business in Pakistan.