A press show of Pakistani film ‘Na Maloom Afrad’ was held at Atrium Cinema, attended by the cream of the media industry that had turned up in large numbers to support Pakistani cinema. The cast and crew of the film were also available for photographs and questions and answers.
Opening the programme, GM Public Relations HUM Network Ltd, Shanaz Ramzi, announced that it gave HUM Network great pleasure to co-partner with Eveready to distribute the film across Pakistan, as the film marked the advent of a fresh face of Pakistani cinema, with films now being made produced by Karachi-based producers. Back in the sixties, Karachi had been witness to a similar phenomenon and cinema buffs had been given hits like Armaan and Heera Aur Pather from Karachi which people have not forgotten to date. She expressed the hope that the media would take on this project as their own and would support it wholeheartedly, as their contribution toward the growth of Pakistani cinema.
The audience was then treated to a viewing of the film which was received with applause and appreciation. With HUM Films and Eveready as the official distributors of the movie, Na Maloom Afraad is directed by Nabeel Qureshi and produced by Fizza Ali Meerza. The story of the movie revolves around three reckless poor struggling souls, running after their individual ambitions and desires, brought together by one incident which makes their not so simple life into a roller-coaster ride of thrill, excitement, apprehension, romance and passion. The three characters run around the chaotic city of Karachi, indulging in the craziest plan to save their love and life.
Speaking on the occasion, Director Nabeel Qureshi said, “With a strong storyline and stars like the versatile Fahad Mustafa, the evergreen Javed Sheikh and Mohsin Abbas who has a rock star image, Na Maloom Afraad is sure to play a huge part in reviving Pakistani cinema and bringing the audiences back to cinema halls across Pakistan.”
Producer of the movie Fizza Ali Meerza said, “Na Maloom Afraad is the result of tireless efforts that our team put in to make a real entertainer and also open new vistas for socio-comedic movies in Pakistan. As you saw, it has all the right ingredients — emotions, thrill and comedy. Add to that a great cast and there is no reason why the film will not do well all the way within the cinema circuit. Only if local audiences support our films will our industry continue to grow as that is where our revenues come from. Thank you for coming today, and please encourage the public to come and see our product for themselves. ”
Aside from the director and producer of the movie, the cast and crew of the film including Javed Sheikh, Fahad Mustafa, , Mohsin Abbas, Urwa Hocain, Satish Anand and Badar Ikram were called to the rostrum and each spoke for a couple of minutes about their filming experience .