Continental Biscuuits Ltd. Leading brand, TUC, is proud to partner with Disney and IMGC to offer movie-goers the opportunity to see Pakistani heartthrobe, Fawad Afzal Khan, in an exclusive preview of Khoobsurat. The highly anticipated movie is a romantic comedy, directed by Shashanka Ghosh and starring Sonam Kapoor, Fawad Afzal Khan, Prosenjeet Chatterjee, Kirron Kher, Ratna Pathak, and Aamir Raza Hussain. The film is set to be released on September 19th 2014 globally.
Khoobsurat is a Walt Disney Pictures Production in association with Anil Kapoor Film Company. While Sonam Kapoor reprises the role of Rekha, Fawad Khan, is the male lead as a modern day prince, in Disney’s first romantic comedy. He has been promoting this film in India and has expanded his fan following to girls across the border!
“the TUC team has created one of the most innovative campaigns to launch the movie. Because, Fawad Khan is (and has been) our brand ambassador for years now, we wanted to support him by introducing Khoobsurat to Pakistan. We are fortunate to have such a talented brand ambassador on board, and as an actor Fawad Khan has won over the Indian audience as well, his fan base keeps growing and growing! Through sponsoring the launch of the movie, we hope to bring Pakistani viewers to the cinema and continue Tuc’s reputation of bringing entertainment to watchers,” said Sami Wahid, Marketing Manager, Continental Biscuits Ltd.
At the premier of the movie held on September 18th, Continental Biscuits Ltd. Decorate Atrium mall in a manner that would accentuate the overall royal experience. Starting from the valet point, till the moment everyone was seated, Tuc skillfully branded the mall to bring the spirit to life behind the brand. The overall cinema experience was phenomenal.