Trade Development Authority of Pakistan(TDAP) hosted ‘Aalishan Pakistan Fashion Show’ at Taj Palace, New Delhi on September 10th, as part of the lifestyle exposition ‘Aalishan Pakistan’ . Featuring some of the best in Pakistani couture, it was an evening of luxury in the midst of ramp walks by famed designers like Kayesria, Faiza Samee, Lala Textiles, Rang Ja, Ahan, FNKASIA, designers of Fashion Pakistan Council namely Wardha Saleem, Deepak Perwani, and Chen One.
‘Aalishan Pakistan’, with over 250 exhibitors from Pakistan, will showcase fashion, textiles, jewelry, accessories, leather, fabric, carpets, furniture, marble and granite, agro products, and services sectors. ‘Aalishan Pakistan’ is an initiative of TDAP to further build on the efforts of the governments of Pakistan and India to normalize trade between the two countries. It is the second showcase of top quality export products of Pakistan under one roof in India.
A four-day art exhibition titled ‘Pakistan Art Today’ curated by MyArtWorld, at The Art Junction at The Lalit Hotel, New Delhi will enable the visitors to acquaint themselves with the works of famous Pakistani artistes, while a ‘Pakistan food court’ will serve the best in Pakistani cuisine to visitors.
‘Aalishan Pakistan’ is an initiative of TDAP to further build on the efforts of the governments of Pakistan and India to normalize trade between the two countries. It is the second showcase of top quality export products of Pakistan under one roof in India. The exhibition will have over 350 stalls while TDAP’s own kiosk has been designed by students of Asian Institute of Fashion Design. With a trade potential of billions of dollars between the two countries, the event will not only offer a unique opportunity to trade community of India to interact with Pakistani counterparts, but also a first-hand opportunity for customers to feel and own the best quality products Pakistan has to offer.
The event includes panel discussions and special sessions on trade and business between India and Pakistan. Sharmeen Obaid Chinoy, Shehzad Roy and Meesha Shafi are the brand ambassadors for Aalishan Pakistan. Karachi based NGO Tehzeeb will provide music at the events.