Karachi based designer Sana Salman announces the launch of the label’s new ‘Summer 2014’ collection of formal and luxury pret wear. The label has also announced a special sale where patrons can avail a 50-70% discount on limited lines while stocks last. The new collection is currently available on customer order at the Sana Salman Studio located at Tipu Sultan Road, 70/71 Alhamra Society in Karachi and will soon be available for online order through the multi-label store, Brand Central (http://brandcentral.pk/).
For “Summer 2014”, the designer label has drawn inspiration from the roots and rich culture of Pakistan. Featuring six unique designs in a soft palette; the collection celebrates the intricate needlework and artisanship which Pakistan is renowned for. Indeed, Sana Salman has incorporated the use of needlework, taarkashi and silk thread embroidery on long flowy jackets and short tapered shirts to create a line of formal pret wear which is ideal for weddings and formal events.
Speaking about the new collection, Sana Salman said, “Our new Summer 2014 collection features luxury pret wear in six innovative designs. Featuring the signature Sana Salman embroidery, the new line is perfect for formal occasions and events where you want to stand out from the crowd.”
The Sana Salman design label incorporates a fusion of oriental and traditional eastern fashion, featuring designs with intricate Pakistani embroideries and thread work. The designer’s forte lies in amalgamating eastern and western fashion to create highly stylized one off pieces that appeal to people with different aesthetic sensibilities.