The coveted House of Sania Maskatiya participated in their debut invitational show in Mumbai, India at the much coveted Lakmé Fashion Week W/F platform 2014 today Wednesday 20th August 2014. At the fashion event, Sania Maskatiya exhibited a new collection titled ‘Sakura’ inspired by popular Japanese culture and symbolism which endeavours to represent both the beauty and fragility of life. Sania Maskatiya’s participation at Lakmé Fashion Week W/F platform 2014 was facilitated by POPxo.com in association with Hello! Pakistan.
Sania Maskatiya showcased an array of bespoke mixed prints and hand embroideries across a diversity of textures in cuts and patterns that are quintessentially Sania Maskatiya. ‘Sakura’ draws from the grace of the cherry blossom, the stark romance of the Japanese landscape, tea houses, turtles and treasure chests, all finding their way onto the brand’s design canvas. For Sania Maskatiya’s showcase, jewellery was provided by Kiran Aman of Kiran Fine Jewellery. The collection featured ‘Esoteric and Nau’ an intricate part of the brand’s ‘So KFJ’ line, known for its classic signature style with textured and beaten gold in 22-23K gold.
Speaking about her debut at Lakmé Fashion Week, Sania Maskatiya said “We are thrilled to have participated for the first time in India through Lakmé Fashion Week and are proud to represent the contemporary face of Pakistani fashion. As we look to expand our brand regionally and internationally, platforms such as Lakmé Fashion Week and prior to this, consideration for the Woolmark Award, gives our brand excellent exposure and provide us an opportunity to grow our target audience. LFW is a great platform to introduce our brand into the Indian market and further establish our brand image overseas.”
Indeed Lakmé Fashion Week (LFW) has been conceived and created with a vision to redefine the future of fashion and Integrate India into the global fashion world.
Sania Maskatiya’s signature aesthetic is a balance between elegance, comfort and practicality, with designs that often take imaginative inspirations, manifest across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages along with select menswear. The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines. The brand currently retails across three standalone store in Pakistan of which two are in Karachi with one in Lahore. The label is also available across select multi brand boutiques across Pakistan and internationally. Sania Maskatiya also retails online at its own dedicated e-commerce site that delivers worldwide.