Following several successful runway shows this year in Pakistan and Dubai, premier designer textile house Kayseria have now added Amsterdam to their portfolio by recently presenting a special collection at the Mercedes-Benz FashionWeek Amsterdam July 2014.
The “Pakistan Unlimited” collection by Kayseria presented at Amsterdam is a refreshing fusion of contemporary and traditional Eastern wear. The fabrics used are flowy Chiffons, Shamose Silks, Cotton nets, Organzas and Jaquards. The collection bears a unique blend of neon greens, florescent pinks, whites and oranges. Print inspirations are Truck Art, Confetti, Marble designs and basic block colors and embroideries. The embellishments have been clearly picked out and comprise of coins and pearls. The Gold accessories and pearls add an extra oomph to the flowy materials and cuts. The collection as the name suggests is a reflection of Pakistani origin in a Western and frees spirited way showing variation of design, print and color.
‘Kayseria’ is the Jogi, the pilgrim adorned in the unstitched Saffron robe who sets out to discover the beauty that transcends this world’s confined concepts and journeys onto something magical and majestic. Kayseria has captured the hearts of millions of Pakistani women with the quality, artistry and finesse of the recurring lines of printed cottons and silks hence the tagline, “Magic in Print”. The global indigenous flavors are Kayseria’s biggest inspiration. The brand has grown to become one of the largest, most successful and trusted textile retail brands from Pakistan.