SHAAM, the eveningwear collection for women, has been designed for the on trend woman who loves both traditional and contemporary styles and is looking for something classy, well tailored, reasonably priced and ethical.
RANGEELA, the men’s wear collection, is conceptualized to bring back color in men’s wardrobes, and features a range of kurtas and shirts for the fashion-conscious males.
“The fashionable customer is at the heart of our business,” explains Maheen Khan says. “There is no ‘Gulabo ‘ style – it’s appeal is broad. Fashion has no borders and at GULABO we celebrate PAKISTAN’s heritage but we also embrace fashion from across the oceans, and keeping that in mind we have designed these new collections.”
“A woman would wear classic Gulabo by day and in the evening she would like something totally different. So in came SHAAM… and I suspect a lot of women will grab a RANGEELA too!” Maheen further adds.
The collections were launched at with an exclusive evening in Dolmen Mall Clifton, Karachi on July 8.
Both Shaam & Rangeela collections will land in Gulabo stores across Pakistan from July 9, 2014.