This year’s lawn collection is the coming together of a distinctive idea to create a symphonic fusion between the past and the present, the traditional and the contemporary, using a vibrant color palette in Wardha Saleem’s signature style.
These designs are created for the woman of today who desires to make a statement wherever she goes. Be it the annual tradition of celebrating Eid or just heading out for an evening GT or going for a business meeting, Wardha Saleem Lawn 2014 represents femininity, elegance and versatility.
Wardha Saleem Lawn Spring/Summer 2014 by Shariq presents a wide array of quirky and traditional prints inspired by the diverse flavors our culture has to offer. Infusing unconventional embroideries and a vibrant color palette in the designer’s signature style, Wardha Saleem lawn prints depict true love for Pakistan.
DESIGNS AND INSPIRATIONS:
The Wardha Saleem Lawn Eid collection 2014 comprises of 9 exclusive designs consisting of traditional, contemporary and fusion prints, each having two color variations making it a collection of 18 prints in total. Each outfit comes with a variety of accessories (lace, embroidery panels, silk panels, print options, etc.) that give freedom to the consumers to mix and customize their outfit according to their preference.
DOODLE JUNCTION (PEACOCK FEATHERS)
Hot off the ramp, this design comes from Wardha Saleem’s Fashion Week collection titled ‘Doodle Junction’. With hand drawings by the designer herself, this unique print is inspired by Peacock.
Inspired by the blossom tree, this print consists of birds, roses and blossom embroidery in bright hues.
Inspired by the popular chunri design and motif of Kuch, this design is given a contemporary twist with unconventional embroidered panel and fresh color palette.
DOODLE JUNCTION (SCALLOP TREE)
This design incorporates a scallop tree from the fantasy world of Wardha Saleem’s popular ‘Doodle Junction’.
Incorporating the gorgeous Poppy flower from the Mughal era into a sophisticated print using pastel colors, this design comes with detailed gold embroidered poppy motifs and a broche accessory for added elegance.
Using Shiffly embroidery technique to create an elegant and statement design, this print encapsulates brilliance in technique and color.
This design takes inspiration from the Persian Sozani and central Asian Ikat motifs.
A fun and contemporary design incorporating geometric patterns, lines and motifs, which will take you back to the psychedelic era of the 60s.
Inspired by the fine era of Buddhism art, this design depicts the designer’s love for the Lotus flower.
After having Aaminah Sheikh for 2011 Lawn and Sanam Saeed in 2013, this year we bring Sanam Saeed back as the face for WARDHA SALEEM LAWN 2014. The winner of the ‘Best Actress award’ at the recently held 2nd Hum Awards, Sanam Saeed’s popularity has grown over the years as a model, singer and actress. Her personality is young, sophisticated and she truly reflects the women of today. These qualities make her relevant to represent Wardha Saleem lawn as its’ Brand Ambassador in the true sense.
“I have always appreciated Wardha Saleem’s print aesthetics and colour combinations ever since she started designing. With the success of our lawn in 2013, I am proud to be associated with the brand again for their upcoming 2014 lawn collection. I had a great time shooting at the most beautiful locations across Pakistan with a very fun, hardworking and extremely professional team. The Lawn collection is edgy yet feminine, fun yet sophisticated at the same time and I am extremely excited to be the face for Wardha Saleem Lawn SS2014 collection again.”
Sanam Saeed – Brand Ambassador, Wardha Saleem Lawn S/S 2014