Fashion Parade 2014 is ready to create history by showcasing Pakistani designers for the very 1st time in Kensington Palace Orangery, London. Organized by mustang Productions and Encyclomedia, Fashion Parade this year is that the 1st event of its kind showcasing Pakistani designers on such an oversized scale abroad. It’s a fashion forward platform that celebrates Asian Culture, Asian Fashion and entrepreneurs, ready to create a mark in history. It aims to celebrate Pakistani culture showcasing styles to international audiences. Our industry has already gained international recognition and appreciation, an occasion like this but has ne’er taken place before. Amongst the royals and also the celebrities and prestigious fashion critics, this event can mark its territory and lift the fashion pedestal to a different level .
The ceo of Encyclomedia, Ammara Hikmat, excited regarding the event said, “We wish Fashion Parade to line new standards for Pakistani fashion shows that are held abroad. Most of the thought media isn’t even invited and therefore Pakistani couture’s exposure is restricted to a far off buyer’s word of mouth. Encyclomedia desires to vary this underselling of Pakistani fashion and provides it an equivalent status through Fashion Parade’s platform that it deserves.”
Speaking to the press, C.E.O of mustang Productions Sadia Siddiqui expressed her views concerning Fashion Parade 2014, ‘I felt London lacked the serious platform wherever South Asian designers may well be effectively promoted amongst the members of Pakistani Indian and British business, media, and fashion community. Fashion Parade can showcase the wonders of Pakistani styles. it’s vital to ME that Britain sees another sight to Pakistan’s culture and who higher to team with apart from Encyclomedia PR’.
Pakistani High Commisioner, Mr. Imran Mirza, supporting the initiative said, “The Fashion Show provides a platform for taking part designers to introduce their work in Britain and facilitate promote trade relations between the 2 countries. It represents a fusion of each east and west so bringing each British and Pakistani communities along to celebrate. Such events take us on the far side the same old narratives related to Pakistan”.
This event are showcasing a number of the most celebrated designers of the pakistan fashion industry. The 7 designers who are showcasing their collection in Fashion Parade 2014 are ‘ Faiza Samee, Ayesha Hashwani, Nomi Ansari Zara Shahjehan, Aashni & Co, Seher Tareen and Nazneen Tariq’. The designers are showcasing their couture collections with a style attribute of bringing in a very fusion of the eastern and western design philosophies.
The British Fashion Council Head of Event mr Josef Jammerbund and Media Head anna Orsini will be attending the event to check Pakistani fashion being showcased on the ramp.
The event goes to be held on the 9th of June at Kensington Palace Orangery in London.