Actor and singer Ali Zafar joined hands with Lipton Pakistan to about a Brightness Revolution at area 51 on a balmy evening in Karachi. The trendy event was attended by leading media, interested food bloggers, leading lights from Pakistan’s entertainment and lifestyle print media, Ali’s very happening friends & well wisher and a host of TV channels all on hand to record the moves of the Lipta-Dance as seen in the new Lipton ad film that went on air.
Asima Haq, Marketing Director, Foods, Beverages & Activation at Unliver Pakistan said, “Lipton is one of the world’s leading tea brands. It is a pick me up beverage that talks to people who love life. Long associated with music, Lipton Pakistan is launching ‘The Brightness Revolution’. The inspiration behind this campaign is to bring contagious positivity amongst Pakistanis. The hip music, Ali’s flawless dance moves, Pakistan’s scenic locations and superb direction make it a treat to watch.
The message at the press conference was all about Lipton’s promise of a great cup of tea which ‘Brightens up your day”. When Ali Zafar sips lipton tea and is propelled into a song and dance no one can resist the temptation to tap their foot, learn the step and break into a spontaneous dance. On Saturday the audience saw Lipton’s new 50 second commercial, now airing on national network and satellite TV, depicting tea as providing that uplifting moment this is all captured perfectly in the tagline: Brightness Revolution.
Speaking about his experience Ali Zafar who composed, wrote and sang the jingle, said “it has been a fabulous experience shooting the Lipton commercial because I think the initiative that the brand has taken is one of its kind. Also, the fact that this ad has been shot completely in Pakistan with a spirit of uniting all cities under the Brightness Revolution platform makes me proud to be associated with it. I tried my best to ensure that the jingle I have created for the campaign immediately makes the listeners tap their feet and spring into a dance. I’m looking forward to a lot of excitement around the Lipton Brightness Revolution and the largest Lipta-Dance of Pakistan.
The 50 sec Lipta-Dance TVC was unveiled to the assembled media by Director Foods, CEO Unliver Pakistan Foods Ltd. Fariya Subhani along with Ali Zafar who delighted the audience by breaking into a spontaneous dance step from the TVC. He challenged the assembled media to try out the steps with him and there was a spontaneous round of Lipta-Dance as the assembled media joined in. the evening continued with traditional tea snacks, all dance enthusiasts practicing their steps, taking selfie along the very innovative piano themed red carpet and at the specialized selfie corner.
The ad is shot by leading ad man Farooq Manan and choreography is by ACT ONE. Ali Zafar is joined by people across Pakistan doing the Lipta-Dance. The multi-channel campaign includes television, radio, print, outdoor, digital, in store, social and public relations.