From Zeher to Aashiqui 2, when it comes to chart-busting music, as a director, it may well be noted that, Mohit Suri, definitely has the best track record. Bollywood’s director Mohit Suri, is known to have given Pakistani singers like Atif Aslam and Mustafa Zahid a big break in their careers in Bollywood. Once again, Mohit Suri is all set to bring in well reckoned Pakistani musicians, but this time to the contrary it’s a Lahore based ‘band’ “SOCH” in his forthcoming romantic-thriller “Ek Villain”.
The track titled ‘Awari’, is written, composed and rendered by Adnan Dhool and Rabi Ahmed of Soch. In contrary to the original version featured in Nescafe Basement (Season 1) under the mentorship of Xulfi in 2012, Awari in Ek Villain will feature female vocals of the US-based Momina Mustehsan, in a duet with Adnan Dhool.
Ek Villain stars Sidharth Malhotra and Shraddha Kapoor in the lead roles, while Riteish Deshmukh makes his debut as an antagonist with this film. Ek Villain is produced by Ekta Kapoor under the banner of her production house Balaji Motion Pictures. Ek Villain is expected to release on June 27, 2014.
Soch is an exclusive PMR (PakMediaRevolution.net) and Indya Record artist, and hence not a new name to Pakistani music fans. With their songs like Bandeya, Hamesha, Arz, Uth Jawana, Khabar (OST Chambaili) and Jinnah; Soch is known for its bold and thought provoking songs.
The news of Awari, another soulful number by Soch, being featured in Mohit Suri’s has come to no surprise to the Pakistani fans and people who know Soch.
Band members of Soch, Vocalist/Lyricist Adnan Dhool and Gutiraist/ Lyricist Rabi Ahmed are one of the pioneering artists of Pakistan’s award winning Nescafe Basement. Featured in season 1 of Nescafe Basement in 2012, both Adnan Dhool and Rabi Ahmed of Soch were mentored by none other than Pakistan’s well acknowledged maestro Xulfi.
Awari by Soch, was originally featured in Nescafe Basement in 2012, which in no time, gained popularity and has so far been rated as the most popular track of Nescafe Basement, Season 1.
The video shoot for ‘Awari’ is due next week and will feature Prachi Desai in a glamorous guest appearance. The actor to feature in ‘Awari’ is still kept a secret.
‘Awari’ is not a typical item number that every bollywood movie has. ‘Awari’ will be filmed as a rock-style bar track, laden with emotions and is in fact, organic to a pivotal sequence in the film’s second half. Prachi fell in love with the track on first hearing and the plan is to style her in a never-seen-before avatar.
Speaking at this moment Soch said, that the band is extremely delighted to do this project with Mohit Suri and represent Pakistani music industry across borders as well as internationally. Soch would like to take this opportunity to thank none other than, Pakistan’s very own maestro Zulfiqar J. Khan (Xulfi). From Awari’s inception in Nescafe Basement’s season 1 to Awari’s feature in Ek Villain, Soch says, Xulfi Bhai has always believed and trusted in the band’s abilities. Soch has special heartfelt gratefulness for Xulfi Bhai for not only mentoring but also for playing a vital role in opting for Awari in Nescafe Basement and further more believing in the fact that Awari will make it big and helping us to make this release possible. Soch is grateful to Director ‘Ek Villain’ Mohit Suri for showing faith in Soch’s talent and for believing in Awari for Ek Villain, Momina for lending her vocals for Awari’s duet, Producers at Balaji Motion Pictures Ekta Kapoor and Tanuj Garg, Amul and the entire team at Balaji Motion Pictures. Soch appreciates Mustafa Zahid for being supportive in this project and wish him luck with his latest release “Zarorat” for Ek Villain and Kanwal Kholi (Indya Records) for being part of the team, representing Soch in India and making all this possible.
Extending gratitude, Soch is tremendously thankful to Murtaza Niaz (Murzie Bhai) for not only being the best manager but also for being an extremely fundamental part of not only the band, but also for each of the band member individually. Last but not the least our family and fans for always believing in us and being there for us.