Following the success of their showcases in Pakistan at Fashion Pakistan Week in February 2014, PFDC Sunsilk Fashion Week in April 2014 and the launch of their S/S ’14 collection, premier designer textile house Kayseria took their brand to an international platform with the showcasing of their prét-a-porter collection at Pakistan Fashion Week Dubai 2014, titled ‘Shaadianeh – Wedding songs’.
Inspired by the aristocracy of the pre-partition Nawab era of 1920s and the wedding events, the collection paid homage to the compositions of Sufi poet Amir Khusro. Based in vibrant colors with a blend of emerald greens and shocking red and gold, the collection primarily comprised of Cotton Lawn Farshi Ghararas, Shararas, Anarkali frocks, Kayseria’s signature Saarees, Peshawaas and Sherwanis. The collection was also exhibited at the Ibn Battuta Mall and Dubai World Trade Centre on the 28th, 29thand 30thof April.
‘Kayseria’ as the name suggests is synonymous with the Jogi, the pilgrim adorned in the unstitched Saffron robe. The Jogi sets out to discover the beauty that transcends this world’s confined concepts and journeys onto something magical and majestic. The brand, originally conceived by Mr. Hamid Zaman, is among the pioneers of Eastern fashion brands in the country to have a dedicated research and development department led by an experienced and qualified artist & designer, Mr. Waleed Zaman, Art Director of Kayseria. A Kayseria design is timeless, being made with the sincere intention to adorn the wearer and enhance their beauty. The soil and soul of the homeland is Kayseria’s biggest inspiration and the brand also draws inspiration from other parts of the world. Kayseria has grown to become one of the largest, most successful and trusted textile retail brands from Pakistan with over 50 outlets in 5 countries with more retail outlets opening through the year. Specifically, Kayseria will be launching two brand new stores in Lahore and Multan this May 2014.
An initiative by Asian Lifestyle Events, Pakistan Fashion Week Dubai was held from 24th to 26th April 2014 at Shangri-La Hotel in Dubai with an aim to promote fashion that is “Made in Pakistan” by featuring Pakistani textile companies and fashion designers.