Following the successful showcase of his critically acclaimed S/S 2014 collections ‘Sher’ at 7th PFDC Sunsilk Fashion Week earlier in April and ‘Venom’ at Fashion Pakistan Week 6 in February 2014, Pakistan’s leading fashion designer Hassan Sheheryar Yasin continues his 20th year celebration with the launch of a brand new HSY Flagship Ready-To-Wear Store at Gulberg Galleria Lahore on Friday 25th April 2014. A concept store/boutique, the interior has been designed by Architects Inc and constructed by AI constructions. The new HSY store includes formal, luxury prêt and prêt a porter within a price range of Rs. 5,000 to Rs. 100,000. Further, hot off the PSFW ramp, the ‘Sher’ collection is currently available to retail at the store.
The launch event was attended by industry stalwarts, fashion designers, musicians, stylists and media personalities alike, including: musicians Atif Aslam and Sameer Shami, actors Reema Khan and Meesha Shafi; Chairperson of the Executive Committee of PFDC Sehyr Saigol, CEO PFDC Saad Ali, Fashion Designers Maria B., Mini Bindra of Rubaaiyat, Sara Shahid of Sublime, Khadijah Shah of Elan, Kamiar Rokni, Fahad Hussayn, Mohsin Ali, Zara Shahjahan, Rana Noman Haq, Maheen Kardar Ali, Ammar Belal, Akif, Sonia Azhar, Yahsir Waheed and Mehdi; stylists/make-up artists Shahzad Raza, Shammal Qureshi, Juju Haider, Redah Misbah and Maram Azmat; fashion models Emmad Irfani, Abdullah Ejaz, Ather Amin, Jehan-e-Khalid, Vaneeza Ahmed, Rachel and Natasha Hussain; media personality Yousaf Salahuddin along with members of the esteemed media. The event was managed by the team at HSY Events with Public Relations by Lotus.
Speaking on the launch of his new store, Hassan Sheheryar Yasin said “All of us at HSY are delighted to expand our retail presence to Lahore’s most prestigious retail address, Gulberg Galleria. Indeed with this new Ready-To-Wear Store, all our prêt collections seen regularly at fashion weeks in Pakistan and globally, will be made available immediately after their runway showcases instead of only being available to order at the HSY studios – it allows our brand to become more accessible. This store furthers our vision of “Giving is the new Achieving” with the instant presence of the Sher collection showcased at the PFDC Sunsilk Fashion Week 2014 which is in homage to and in support of, women empowerment. The collection in store features indigenous embroideries fashioned by the female artisans of the village Shergarh which will now be immediately available to the general public. I am also looking forward to what we have planned ahead for 2014 with the unveiling of an exciting new television project, more cross brand synergies and building on our ethos of giving back to Pakistan through the business of fashion.”
HSY is best known for combining contemporary silhouettes with the traditional techniques of old. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Celebrating 20 years in the industry, Hassan himself holds an honors degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France. Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards, the Lux Style Award, the Most Stylish Fashion Icon at the MTV Style Awards, Style Guru of the Year by Indus Style Awards and Designer of The Year 2014 at 2nd HUM Awards. He was also selected as one of I.Q Magazine’s Top 20 Fashion Icons of the World, was ranked amongst Ahlan’s Hot 100 people and Hello Pakistan’s HelloHot100 for 2013. 2014 marks HSY’s 20 years in the fashion industry. HSY label has global presence through boutiques and multi-label stores in Pakistan, UAE, Saudi Arabia, UK & USA.