Starting from 24th April – 26th April 2014 at Shangrila Hotel, Dubai, LALA will also showcase their latest Summer 2014 collection entitled ‘Fragility of Life’ on the first day (24th April 2014) of the exclusive fashion event. With a collection theme based in the more romantic aesthetic of the Sub Continent and specifically Pakistan, Fragility of Life will showcase silk, linen, cotton in a combination of black and whites infused with ruby, sea green and yellow.
On LALA’s association and participation with Fashion Pakistan Week Dubai, CEO Pervez LALA has said: ‘Our participation at the prestigious platform is in sync with our commitment to expand regionally and internationally, that we first mentioned in February 2014, would be our focus throughout 2014 -2015. LALA always looks for international avenues to promote the cultural aesthetics of Pakistan and the strength of our fabric and accessibility and this platform is an extension of this philosophy.”
Indeed, having started in Pakistan in 1947, LALA has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, the LALA brand continues to provide quality material through custom prints throughout the year and has expanded exponentially within Pakistan, India, Bangladesh, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.