PFDC Sunsilk Fashion Week 2014’s Prèt Show on the fourth and final day was opened by acclaimed Pakistani couturier Rizwan Beyg who showcased for the second consecutive time at PFDC Sunsilk Fashion Week. Having previously shown a truck art inspired collection in the previous edition of PSFW, Rizwan had worked closely with original truck artists to create a line of clothing using ethical practices for his label’s latest collection.
The evolution in truck art to move to a digitally printed affordable line was a natural progression for the Rizwan Beyg label where the designer had modernized the basic idea of truck art for a collection of wearable and affordable digitally produced prints keeping the basic essence of truck art at the forefront. Showcasing a vibrant colour palette, Rizwan had employed the concepts of flora and fauna using funky and trendy silhouettes. Key elements for this collection were the reinvention of bell-bottoms, flirty ruffle skirts, tailored jackets, jeans, off-shoulder fun tops, the classic sari and the signature 70’s wedges. The collection also included menswear pieces comprising of jackets, hoodies and jeans and was indeed an evolved version of the collection showcased by the designer last year at PFDC Sunsilk Fashion Week.