Popular Indian fashion brand Rubaaiyat by mini Bindra are set to open their 1st stand alone store in pakistan at the prestigious Gulberg galleria city on 17th Apr 2014. so the launch of Rubaaiyat in Pakistan heralds one among the primary ever Indian fashion brands opening in Pakistan formally.
Rubaaiyat by mini Bindra includes able to wear and couture. Their debut collection being unveiled at their launch is titled as “L’amore D’oro – Love for Gold”. similar with the name, the collection consists of delicate gold screen prints in shades of white, nude, beige, ochre, wheat, tan and fawn – delicate hues. the collection endeavours to fuse a diversity of thread work methods like the famed Lucknowi Chikankari and Benarsi Brocade with ancient techniques like Ari and Zari work. the collection appearance to translate classic French tradition interpeted among the traditional thread work techniques of the Sub Continent.
On the launch of Rubaaiyat, Designer and entrepenuer mini Bindra said “As an Indian brand, we have a tendency to square measure extraordinarily proud to be launching our 1st ever store in West Pakistan. My husband Deepinder Singh and that i have continually championed the belief and business of cross border fashion and to the current end to this already stocking a variety of Pakistan’s leading designers at the PFDC metropolis, of whom we are the official delhi partners and owners. bringing Rubaaiyat to Pakistan is AN extension of this committment to the accessibility of fashion between our 2 countries and it’s because of the demand for our own label that we have a tendency to bring back Pakistan a whole store of our own. i actually feel this collaboration between the pakistan and Indian fashion business communities is turning into a launching pad for several additional trade collaborations”.
Rubaaiyat by mini Bindra’s fashion journey started in 2000 in india. The name of the brand “Rubaaiyat” is impressed by Persian writer Omar Khayyam’s poems/rubaiyas and like Omar’s poems, Rubaaiyat endeavours to capture the essence of love and spirit in their collections.
The Rubaaiyat flagship store in india is presently placed at 16, Central Market, Punjabi Bagh West new delhi. Their city store launches at the Gulberg galleria on april seventeen 2014.