Hasan Sheheryar Yaseen Collection At 7th PFDC Sunsilk Fashion Week

HSY 13-4-14 A (1451)Day-4’s finale was presented by acclaimed couturier HSY. In the spirit of his 20th year motto, “Giving is the new Achieving” Hassan Sheheryar Yasin brought to PFDC Sunsilk Fashion Week 2014 a collection titled ‘Sher’ which was in homage to and in support of, women empowerment. To this end, Team HSY collaborated with the Anjuman-e-Khuddam-e-Rasul Allah (AKRA), a renowned community based NGO in Shergarh, district Okara, which is working towards improving education and poverty alleviation. The collection featured both men’s wear and women’s wear based in luxurious fabrics including pure chiffons, silks, and georgettes paired with indigenous embroideries fashioned by the female artisans of the village Shergarh. ‘Sher’ was based in a diverse colour palette inspired by earthy colours naturally observed in the rural environment, particularly in Shergarh. The colour of wood, water, pure indigo, beiges, chili red and tumeric yellow were prominently featured in the collection. Highlighted trends included looser silhouettes, varying options of short and long hemlines, indigenous embroideries, summer jackets and overalls.



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