Pure Health Café , announce the opening of their first outlet in Pakistan on Thursday 10th April 2014 at G-19/3, Marine Galleria, Block 9, Clifton Karachi. The Canadian chain of Pure Health Cafes is part of ‘Fresh and Healthy brands’ that has been bringing consumers around the world dining choices that offer healthy alternatives to fast food.
The launch of Pure Health Cafe featured special green carpet followed by a small food presentation by six female models wearing custom creations by designer mansoor akram. The hair and make-up for the launch was by renowned make-up artist Akif Ilyas .The host of the event was famouse VJ and morning show host Anoushey Ashraf, the event was organized by Do Advertising while the media and PR were handled by TakeII.
Pure Health café’s flagship outlet will offer a wide selection of nutritious and delicious offerings in the form of sandwiches, wraps, paninis, salads, fresh juices, smoothies and frozen yogurts. With its customers having become more enlightened about healthy eating habits and the benefits therein, Pure Health Café is more than ever determined to deliver nothing but the best in order to delight its customers in the light of their healthy-eating needs. It is due to such focus over its customers’ needs that Pure Health Café has become a one-stop destination for all the stay-in-shape zealots.
Commenting on this significant launch, Mr. Mohammad Aslam Sheikh, CEO Taj Corporation & master Franchisee for Pure Health Cafés in Pakistan, remarked “We at Pure Health Café are aiming to introduce the finest, freshest, and healthiest food and dessert experience for health enthusiasts who want food that is in line with healthy lifestyles. We are confident that our products will speak for themselves.” An aspiring magnate in the business world, Taj Corporation is the leading name in Pakistani business in food and fuel industry and mastermind behind the opening of Pure Health Café in Pakistan.
The first cafe in Karachi which held its soft launch on the concerned date, is already a rage with healthy food lovers. The launch event of Pure Health Café was attended largely by nutritionists, fitness experts, renowned celebrities, socialites, as well as media personnel.