nofil siddiqui & Shahista LodhiOn the evening of 4th April 2014 NOFIL SIDDIQUI along with his brand manager SAAD ABBASI and Mohammad NASIR SIDDIQUI at Expo center Karachi launched his lawn collection and welcomed media members, designers, socialites and illustrious celebrities.

The glamorous evening buzzed with excitement as film star MEERA stepped on as the esteemed guest, carrying her sybaritic aura along with her. While she was donned in an austere elegant outfit by NOFIL looking absolutely breathtaking, FRIEHA ALTAF was also present at the show, in a presidential blue embellished and embroidered dress from the collection.

The event started off with a red carpet  preceded the extravagant, fashion presentation which featured illustrious male and female model such as, RUBIYA CHAUDRY, SHAHISTA WAHIDI, SHERRY SHAH, ABEER ADEEL, SABA SIKANDAR, KONAIN, MARVI SARFARAZ, Male Models UMER ABDULLAH KHAN, AMIR AWAN, ASAD BUTT, ASIF REHMAN,OMER YUSUF, AND TARIQ NIAZI and the fresh faces of AIFD (Asian Institute of Fashion Design) SHAISTA LODHI opened the show strutting the ramp, adorned in a floor length gown flattered into flares and belts, captivating the crowd by her presence. It was followed by male and female models, all dressed in graphically patterned and vibrantly hued outfits which epitomized glamour.

The female models were dressed in gowns made of chiffon and lawn embroidered cloth which fell loose in rumpled luxury. Some were adorned into billowing dramatic versioned dresses, sheer blouses and fluid jumpsuits paired with clean-cut embodied jackets and flimsy chiffon capes.

The male models, on the other hand sported sorbet shades of KURTAS paired with jeans, which may be the next upcoming trend that needs to be incorporated into style repertoire. The men, not only carried off regal hued, buttoned-up KURTAS well, but they almost outshined the female models by their chicly masculine chest baring, buttoned down KURTAS with embroidered boarders.

Designer NOFIL aspires to keep his design philosophy simple in creating wardrobe for a woman who is bold and confident yet elegant and graceful. He endeavors at reaching the masses via his Spring/Summer 2014 lawn collection which depicts woman who is independent and rooted to her home-ground. This is why NOFIL felt that Dr. SHAISTA LODHI was the perfect choice to become the face of his lawn this season. SHAISTA is not only influential but is also androgynously chic her style is widely emulated by the masses.

Designer SAIM also skillfully used his sartorial detailing with all of SHAISTA LODHI’S flowing goddess gowns which made her stand out. SHAISTA, being the muse for NOFIL SIDDIQUI did a brilliant job at wooing the crowd off their feet by her energetic walk and beatific smile.

The launch event was brought to life at EXPO CENTER Karachi, by non other than the music industry’s most eminent singer, Ali Khan swoon the crowd with his mesmerizing performances on “Jane Na Too” and “SAATHIYA.” Khan too was wearing a suave ash grey KURTA with velvet black, monogrammed KOTI and loafers, all by NOFIL SIDDIQUI.

However, the exhibition managed to exceed plenty of expectations. It was general opinion and by looking at the reaction of the crowd after the launch, NOFIL Spring/Summer 2014 collection will be met with overwhelming response. The exhibition will remain open to public from 5th till 6th of April 2014 at ExpoCenter, displaying intricate embroidered shirts with flimsy CHIFFON DUPATTAS and crisp lawn trousers in perfect blends of summery hues like sky blues, sorbet yellows, pistachio greens and bright neon.

The event was managed by Blades event management and the show was choreographed by IMRAN QURESHI. The PR of the event was handled by Catalyst PR and Marketing.

Nofil Siddqui Lawn Collection 2014 Launch from MovieShoovy on Vimeo.


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