Pakistani America designer Zahra Saeed is about to collaborate with the historic house of ENEM in pakistan, to launch a new women’s wear label by the name of ivy by Zahra Saeed on the 7th of Apr at the recently inaugurated ENEM DHA Y Block store in lahore. The new brand also will before long be out there nationwide, at ENEM stores.
For IVY’s debut collection being undraped at the launch, Zahra’s inspiration comes from history’s totally different eras, manifest in styles that are classic and wearable. With “Simple is Beautiful” because the driving philosophy behind the brand, the launch collection is being introduced in 45 distinct styles, during a vary of colors, cuts and silhouettes along side a capsule collection of scarves.
At its signature style core, ivy by Zahra Saeed can endeavour to figure with and introduce timeless techniques like block printing, chicken kari, screen printing and ancient embroidery on a diversity of materials, from daily wear cottons to evening and occasion wear chiffons and silks. The very attribute of the brand demands fashion and style that’s classic, reasonable and wearable with a commitment to worth for a patrons purchase.
On the launch of the new label, Zahra Saeed said “With the expansion and exposure of fashion in pakistan, there’s a lot of space and demand for simply accessible collections; able to wear that’s priced affordably however that offers a a lot of haute couture style aesthetic. With my brand ivy, I’m trying forward to bridging this gap with each daily wear and an inexpensive formal wear range with a whole set of accessories to follow. i’m delighted to be collaborating with ENEM as our exclusive retail platform, notably given, ENEM’s dating retail history qualitative analysis back to pre-partition and its steady commitment to growth and innovation. It finally, a house retail name that individuals trust.”
A Pakistan-American, Zahra Saeed’s journey as a designer started from a studio in New Jersey, USA in 2008 once she gave up her career as AN executive vice president of a mortgage banking lending institution, to pursue a passion for fashion and style, that she had nurtured from childhood. during a short quantity of your time, Zahra’s fashion reach dilated expanded to cover pakistan, Europe, and therefore the middle east with each complete stores and Zahra Saeed stockists.
The ENEM attire and luxury looking whole virtually witnessed the birth and growth of pakistan. initial established throughout the british raj as atiny low a small roof shop in Tollinton market. Currently, ENEM offers its patrons quite 50 local and internal beauty brands, more than8 international attire brands with exclusive rights, over twenty eyewear brands & multiple intimate apparel brands. ivy by Zahra Saeed is launching in all ENEM stores solely.
IVY by Zahra Saeed can before long even be developing standalone retail stores between 2014-2015 across pakistan.