The National Finale for pakistan of L’Oréal’s signature international marketing competition; Brandstorm 2014 was won by Team Gravity of LUMS. The team comprising of fourth Year students Syeda saba Rashid, Muneeba Shoaib and Sidra Ahmed edged out Farhan Syed, Hira Amjad & Usman Hayat of Team uhf, additionally from LUMS, within the closely contested final of the competition control at Alliance Française de karachi on 28th March 2014.
Team Gravity can currently be provided associate degree exclusive chance to trip Paris to take part in the International Finale of the competition which is able to be held in june this year. the simplest the most effective international groups can win a voucher for a team trip to a destination of their choice value €10,000, €5,000 and €2,500 respectively.
This year, L’Oréal Brandstorm was introduced in pakistan for the very first time together with partner colleges the lahore University of Management Sciences (LUMS) and therefore the Institute of Business Administration, karachi (IBA) from wherever the final fifteen shortlisted students were elect.
After a rigorous preliminary choice part that commenced from Dec 2013 with an arrangement session on L’Oréal Brandstorm and all over in february 2014 with the campus finales, 15 students were shortlisted from each partner institutions for the National Championship. the various groups of shortlisted students gave displays supported a selected case study shared with them throughout the last part of the competition, once that the ultimate results were proclaimed.
The jury for the National Championship comprised of L’Oréal Pakistan’s high management together with managing director Musharaf Hai, general manager – CPD Moazzam Ali Khan, general manager – PPD Mona Hussain and hr Director Khwaja Munir Kamil.
Speaking regarding L’Oréal Brandstorm 2014, managing director Musharaf Hai aforesaid, “L’Oréal Brandstorm is a distinctive initiative undertaken by L’Oréal to stimulate creativeness and to encourage young selling professionals to return up with original solutions for ancient and modern marketing issues. we have a tendency to are proud to introduce the marketing competition in our partner colleges for the terribly very time in pakistan and are excited by the response we’ve received to this point. we glance forward to even additional participation next year!”
L’Oréal Brandstorm was introduced by the worldwide beauty brand in 1992 and has since full-grown to become a world phenomenon, that includes the participation of over 70,000 students hailing from more than three hundred campuses in forty five countries worldwide over the twenty two years of its existence. Indeed, the growing success of the platform may be gauged from the participation of more than 10,000 students in 2013 alone.