The first Turkish brand took the local fashion market by storm!

Mishal AghaThe first ever Turkish brand “BEBEK TURKEY” left a mark on the local fashion industry by launching its range of S/S 2014 collection in an exclusive exhibition at Labels store Karachi. Their current collection encapsulates the spirit and color palate of Spring/Summer ’14. There was a wide range of crisp casual tops, statement making formal wear, a collection of body-skimming layers of long dresses and jumpsuits; all in monochrome whites, blacks, and sorbet shades of pinks, mints, bright yellows and denim blues. Accessories available at Bebek Turkey consist of chunky and bold necklaces, stately sculpted rings, funky belts and chic clutches.

Istanbul is the hub of the extremely dynamic fast fashion industry of Europe where brands repeatedly emerge and make their mark into a global fashion sphere.  The shamrocks, thistle and daffodil pattern bodice, paired with floor-length skirts riffs romantically and epitomizes bohemian glamour, evident in Turkish fashion. Turkey is not only a home ground for chic ethnic wear but has proven its excellence when it comes to trendy and fresh western wears.

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The same could be said for an upcoming retail and online store brand, Bebek took the local fashion-markets by storm.  Bebek is owned by Shaan, who is an established garment manufacturer in Istanbul with export links all over Europe; and his wife Mishal, who holds a masters degree in Fashion Buying from Florence, Italy and has an experience of working with Stella McCartney, New York, to her name.

With Bebek, this power-couple is adamant on bringing the idea of fast fashion retailing in Pakistan. They’re target the average woman who is aware of the static fashion trends, and doesn’t believe in spending tens and thousands of rupees on a particular designer outfit, when she can easily pick the trendiest of outfits in mere thousands. Bebek is aiming to bring the Pakistan’s fashion Industry at pace with the European Markets.  Prices at Bebek range from Rs. 1500-5000 for clothing and around Rs 1000 to 7500 for bags, belts and accessories.

 

Bebek is targeting high-end retailing, where sturdiest wardrobe perennials can be picked and bought instantly. On 18thof March, they will be exhibiting and stocking their latest collection at Labels (multi-designer store). The collection will be available via Labels e-store and on their web store, www.bebekturkey.com  where any item can be ordered directly from store and delivered to your doorsteps within 4 working days. Their online collections will also be available for delivery across the globe as well as all over Pakistan.

Bebek promises to push the envelope a bit further and offer the masses a different yet practical retail collection keeping the eminent Turkish aesthetics in mind. The event managed by Catalyst PR included a fashion presentation, with models like Areeba Habib,Abeer Adeel  and Maham Jawed strutting the runway. Bebek is definitely a fashion force to be reckoned with!

Bebek Launch At Labels Store from MovieShoovy on Vimeo.

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