Coveted lifestyle and textile brand So Kamal launched their much anticipated collection for Spring/Summer 2014 in collaboration with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan 2014 through an exclusive exhibition and fashion presentation featuring coveted award winning model, Neha Ahmed, the face of Kamal Lawn by Zara Shahjahan this season. The collection is now available at over 5 So Kamal Flagship Stores in Lahore, Karachi, Islamabad, Faisalabad and Multan.
The exhibition was attended by a diversity of personalities including Erum Ahmed, CEO So Kamal, CEO Kamal Limited Ahmed Kamal, the face of Kamal Lawn by Zara Shahjahan Neha Ahmed along with models Nadia Ali, Zara Peerzada, Nooray Bhatti and Garnier’s Celebrity Spokesperson Juggun Kazim as the official host of the evening, who were all sporting Kamal Lawn by Zara Shahjahan ensembles and fashion designers Maheen Kardar Ali of Karma and Zarmina. The event was managed by Bilal Mukhtar with Public Relations by Lotus.
Revealing exclusive collection information, this season Kamal Limited in collaboration with Zara Shahjahan introduce a collection inspired by Sub Continental, specifically Indian, patterns and motifs. Available in 15 distinct designs, each in two-colour variations with a bright colour palette mixed with black and white, the collection offers a diversity of design options with fabric uniquely printed to allow for multiple stitching options through the print, complete with digitally printed borders. A customised design kit also accompanies each print with requisite borders, brooches, laces and embroideries for a complete look. Further, the collection also includes stitched lawn kurtas as tailored by So Kamal available in multiple sizes. The brand also introduces coveted award winning model, Neha Ahmed as the face of Kamal Lawn by Zara Shahjahan this season.
On the launch of Kamal Lawn by Zara Shahjahan, Erum Kamal, Chief Executive Officer, So Kamal, has said; “At So Kamal, our aim and vision is to provide accessible fashion that reflects style, comfort and individuality, which is what we aim to further this lawn season again. In this respect we are pleased to continue our partnership with designer Zara Shahjahan to present a collection for the upcoming Spring/Summer season, where high fashion meets top quality and mass retail.”
“We are very excited to launch Kamal Lawn by Zara Shahjahan 2014. We have worked hard to bring to 2014 a lawn collection that is a significant extension of what we showcased with much success in 2013 and we are confident that our consumers will appreciate our influences this year” said fashion designer Zara Shahjahan on her continued association with So Kamal.
Kamal Limited is one of the premier textiles exporters of Pakistan, who within a short span of just 2 years have further endeavoured to define textile retail specifically in Pakistan, introduced their popular designer lawn collections in 2012 and 2013 along with establishing over 6 stand-alone lifestyle retail stores by the name of So Kamal, in Lahore, Karachi, Islamabad, Multan and Faisalabad. Fashion designer Zara Shahjahan is well renowned for her design philosophy focusing on an aesthetic that is feminine and sophisticated with a signature look which is simple, beautiful and always in vogue. With a background in miniature painting, she is one of Pakistan’s few designers who has the expertise to make her own motifs.