Following the announcement of their patronage of Pakistan’s most prestigious polo tournament, the ‘Porsche National Polo Open’ for the Quaid-e-Azam Gold Cup 2014, the Porsche Centre Lahore presented the Porsche Polo Diaries Fashion Show that featured 15 of Pakistan’s leading fashion designers. A celebration of lifestyle that bought together the spirit of Porsche, Polo and Fashion, the showcase featured an exhibition of capsule design collections which endeavored to capture the majesty of the sport of polo as the source of their inspiration.
The event was attended by designers, socialites and media personalities including TV show host Hina Malik, 6 goal handicapped polo player Hissam Hyder, national polo player Shah Qublai Alam, participating international players in Porsche National Polo Open, designer Arjumand Amin, entrepreneur Zahra Raza, RJ Fizza Aslam, stylist Shammal Qureshi, stylist Redah Misbah, businessman Ramzan Sheikh and biking enthusiast Moin Khan. The fashion exhibition presented a unique take on traditional runway shows and featured polo ponies, polo players currently participating in the Porsche National Polo Open and models with props such as polo mallets, polo whips and embellished polo helmets.
The participating designers included the Ali Xeeshan Theater Studio, Deepak Perwani, Fahad Hussayn, Faraz Manan, Fnkasia, Gulabo, HSY, Maheen Karim, Munib Nawaz, Nida Azwer, Sania Maskatiya, Sonya Batla, The House of Kamiar Rokni, Wardha Saleem and Zara Shahjahan.
Speaking about the Porsche Polo Diaries Fashion Show, Ansa Hasan, Marketing Manager at the Porsche Centre Lahore said: “In line with Porsche’s global philosophy of luxury, glamour and innovation and in celebration of the Porsche National Polo Open, we have drawn from our now iconic Porsche Style Diaries campaign theme to introduce the Porsche Polo Diaries Fashion Show. For this prestigious showcase, we have engaged Pakistan’s leading designers to create diverse capsule collections revolving around the theme of lifestyle and polo. Indeed Fashion, Lifestyle and Polo have always been synergetic and at the Porsche Centre Lahore we celebrate this synergy of spirit with the Porsche Polo Diaries Fashion Show.”
The Event Management for Porsche Polo Diaries Fashion Show was handled by Catwalk Events & Productions with Public Relations by Lotus PR. The Porsche Polo Diaries Fashion Show was also one among several activities planned by Porsche Centre Lahore during the Porsche National Polo Open 2014 Tournament, ultimately leading towards the reveal of the Porsche Macan during the final match of the polo tournament on 16th of March 2014 in-line with its global launch.
The official partners of the Porsche National Polo Open Tournament include global leaders of air travel Turkish Airlines, premium beverage brand Nestle Fruita Vitals, internationally acclaimed magazine Hello! Pakistan, the iconic Toni & Guy Lahore and premier multi-brand store L’atelier.