Garnier engages students through BB Cream Campus activations

Garnier - LogoGarnier, Pakistan’s leading hair, skin and beauty care brand, has undertaken a series of interactive activations to enhance awareness of skin related problems and inculcate a habit of regular skincare within Karachi and Lahore based female students. The campaign has currently been undertaken at the Institute of Business Administration (IBA), Karachi School of Arts and Karachi Institute of Economics & Technology (KIET) in association with ARY Musik and will be held soon in select Lahore campuses by the end of the month.

Through the activations, Garnier has engaged female students of participating schools and colleges through a variety of fun-filled and interactive activities, including singing competitions, jump rope contests, quizzes and unique photo-booth installations where students could have their images taken and featured on the brand’s official Facebook page. As part of the campaign, Garnier partnered with ARY Musik to organise a concert with musician Zoe Viccaji for the students of IBA, Karachi. The brand is also offering its Facebook fans a chance to win a specially autographed guitar by the renowned musician, by submitting their stories online through the brand’s Facebook page, where the best story will be chosen by popular vote and awarded the signed memorabilia.

These activities are a part of the brand’s corporate social responsibility and are in line with Garnier’s long-term commitment to encourage and support healthy recreational activities among Pakistan’s youth. Given the social unrest and strife that have plagued the cities of Lahore and Karachi in recent times; Garnier firmly believes that such activities provide a much needed outlet for leisure and entertainment in stressful times.

Speaking about the campaign, General Manager of the CDP Division, Moazzam Ali Khan said, “As a brand, Garnier firmly believes in the philosophy of Taking Care. This philosophy is not limited to the extent of our patron’s physical health but extends to their mental health and overall wellbeing as well. We hope that the youth of Karachi and Lahore will benefit from our efforts to impart education in skincare and appreciate our fun filled activations. We look forward to organising more exciting events in the future.”

Specifically designed for daily use, Garnier’s BB Cream is a revolutionary skincare product that brightens, covers and moisturises the skin while providing instant fairness and protection through SPF. Indeed, the BB Cream is truly a miracle skin perfector that provides the best of skin care with the additional benefits of primers, color correctors, foundations and creams all in one convenient package.

The BB cream features a combination of Hyaluronic Acid, Lipidure Microspheres + Glycerin which retains water in the skin, allowing it to maintain superior moisture levels and improve softness and suppleness of skin for 24hours. Vitamin C provides antioxidant properties, boosts radiance and luminosity of skin. Mineral Pigments delicately and immediately beautify the skin with rich pigments instantly melt and spread flawlessly over skin.

 Garnier’s BB Cream has won numerous awards internationally, including “BBB Winner 2013”, “Marie Claire Product of the year 2012”, “Telva Beauty Awards 2012” and “Tara Beauty Awards 2011” and is locally available in two variants: ‘Oil Free’ and ‘Classic’, providing skincare coverage for all skin types. The product is available in the attractive price point of PKR 449/- and can be purchased nationwide at all leading stores.

 About Garnier:

In 1904 French chemist Alfred Garnier created the first hair tonic from plant extracts which marked the beginning of the Garnier brand. The full company name, Laboratories Garnier, originated in the 1920s and was acquired by L’Oréal, now the world’s largest cosmetics and beauty brand, in 1965. Today, Garnier is a worldwide brand affiliated with 23 other brands owned by L’Oréal and has grown into becoming one of the world’s leading producers of natural, affordable and accessible hair care and skin care products.

The brand’s innovative beauty products have always been inspired by the science and power of nature and many are enriched with naturally sourced ingredients. Rooted in innovation, Garnier was the first brand to produce sun care items in 1936 and the first to make a permanent home hair color in 1960. Garnier exemplifies L’Oréal’s emphasis on scientific study where research for Garnier goes through 4 stages at one of L’Oréal’s 16 research centers. Through Bioscreening, a unique molecule screening method, Garnier is able to select the best ingredients from nature and identify their activity on the hair and skin, thus, discovering a diversity of ingredients of natural origin for the benefit of its consumers.  Indeed, by combining high performance and effective formulae with active natural ingredients, Garnier creates caring products that ‘Take Care’ of their consumers. Garnier’s aim is to work in harmony with the way a person is and make a real difference to who they can be.

Garnier’s renowned range of quality hair color, hair care and skin care products include the Garnier Color Naturals product line, a hair color that is enriched with Natural Olive Oil along with Color Naturals Intensity, sourced from naturally active based ingredients. The Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials with Vitamin E. In hair care the Fructis shampoo, conditioner and hair styling products are coveted. All of these lines have a wide range of products for the hair and skin, including hair color, shampoos, conditioners, exfoliates, facial cleansers, cleansers, toners, makeup removers, anti-wrinkle creams, anti-blemish creams and hydrating creams.

In line with the brand’s philosophy of taking care of yourself, others and the world around you, Garnier is committed to sustainable development and is an environmentally conscious brand that recycles or reuses 91% of its waste. The brand also works for the awareness of breast cancer and globally, is working in conjunction with the British Skin Foundation and in Pakistan with Shaukat Khanum Memorial Cancer Hospital and Research Centre to take care of others by raising awareness about sun safety and breast cancer respectively, amongst its consumers.

Garnier has a rich global tradition of cultivating local spokespersons from the world of arts, fashion and beauty and to complement this tradition they are represented by dynamic

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