Following the success of their designer lawn collections in 2012 and 2013, coveted lifestyle and textile brand So Kamal introduce a brand new collection for Spring/Summer 2014 in collaboration with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan 2014. The collection is set to launch nationwide at over 5 So Kamal Flagship Stores in Lahore, Karachi, Islamabad, Faisalabad and Multan from 11th March 2014 and onwards.
Kamal Limited is one of the premier textiles exporters of Pakistan, who within a short span of just 2 years have further endeavoured to define textile retail specifically in Pakistan, introduced their popular designer lawn collections in 2012 and 2013 along with establishing over 5 stand-alone lifestyle retail stores by the name of So Kamal, in Lahore, Karachi, Islamabad, Multan and Faisalabad. With their state-of-the-art vertical operation, this season Kamal Limited in collaboration with Zara Shahjahan will be introducing a collection inspired by Sub Continental, specifically Indian, patterns and motifs.
On the launch of Kamal Lawn by Zara Shahjahan, Erum Kamal, Chief Executive Officer, So Kamal, has said; “At So Kamal, our aim and vision is to provide accessible fashion that reflects style, comfort and individuality, which is what we aim to further this lawn season again. In this respect we are pleased to continue our partnership with designer Zara Shahjahan to present a collection for the upcoming Spring/Summer season, where high fashion meets top quality and mass retail.”
We are very excited to announce Kamal Lawn by Zara Shahjahan 2014. We have worked hard to bring to 2014 a lawn collection that is a significant extension of what we showcased with much success in 2013 and we are confident that our consumers will appreciate our influences this year” said fashion designer Zara Shahjahan on her continued association with So Kamal.
Further details about Kamal Lawn by Zara Shahjahan including detailed collection information, price ranges and retail details will be available announced later in February 2014.