‘Soch’ the band has finally released the music video of their much anticipated romantic single ‘Hamesha’. Directed by the internationally acclaimed Adnan Qazi, Hamesha stars the beautiful Kubra Khanum and the notable Ali Shakeel, both of who have been tremendously commended on their ramp walk at the Pakistan Fashion Week held in London. Styled by the well respected and formidable Fahad Hussyn, the makeup is done by the ever creative and talented Ayesha Mubarak. Hamesha’s music video is a sight for sore eyes. Following Hamesha’s video launch, Soch has so far been known for raising their voices for the social issues faced by common man of a society. Not restricting their music to social concerns relating to just Pakistan, their numbers like Bandeya, Awari, Uth Jawana and Khabar (done for OST Chambaili) are related to every day concerns like greed, jealousy, lust, adultery faced by every society globally. Hamesha’s video is a wave of fresh breeze in the current suffocating Pakistani pop scene. The story board of the video gels in wonderfully well with the brilliant lyrics and composition of the song.
Hamesha, without doubt was Soch’s most anticipated video which is surely going to be treat for the fans across the globe. Ever since Hamesha’s dialogue promo featuring the angelic voice of the gorgeous Momina Mustehsan was made public; the news of Soch releasing a romantic track had so far been stirring excitement and anticipation amongst fans and Pakistani
Written & composed by Adnan Dhool and Rabi Ahmed themselves, the soulful vocals of Adnan Dhool, the progressive tempo of Rabi’s guitars along with the bass and the flute make Hamesha a perfect dreamy passionate number to listen to. Hamesha is a Brian Thomas presentation in association with Silver Lemon Media and PMR Studio Works. All music arrangements for Hamesha has been made at PMR Studio works where the video’s audio and video post production as well as the edit were done by Murtaza Niaz.
Soch with its last video release and few web releases for their songs has made an enormous lasting impression for years to come. Soch is managed by the famous PMR (pakmediarevolution.net). Their first song ‘Bandeya’ was directed by Murtaza Niaz and produced by none other than Pakistan’s very own maestro Xulfi at the Xth Harmonic Studios. Xulfi has already produced hit albums like Jilawatan by Call, Laaree Chootee for Ek Chaliss Ki Last Local, Dharkay Jia for Aloo Chaat and many more.