The launch event of “KAYSERIA PRET” was held on 22ndof July 2013 at the EURO-MODERN ITALIAN RESTAURNAT, CAFÉ OLIVETTO the event was organized by CATWALK PRODUCTIONS and PR handled by CATALYST PR &MARKETING COMPANY.The campaign and photography of KAYSERIA PRET was handled by H & Z CREATIVE AGENCY
Pakistan’s pioneering designer textile brand KAYSERIA launched new collection of its prêt a porter line, “KAYSERIA PRET” it offers the season’s most fashionable styles, colors and cuts, which is a trend setters paradise.
KAYSERIA has taken great care to ease the experience of shopping for prêt by allowing for time saving, reliable stitching, highest quality fabric, and up to date trend in classic cuts and timeless patterns, this is the art of ‘the dress’ which transcends changing fashions. What makes KAYSERIA different from another popular brand? It has a following, cult of followers who respond to KAYSERIA as it is the final word on, well every thing.
It is worth mentioning here that what the creative director of KAYSERIA WALEED ZAMAN says “We are specially committed to understanding the needs of each individual buyer and catering to them. This is why we have ventured into a range of sizes and styles that provide a larger base to choose from allowing flexibility. The KAYSERIA team is sure that all our customers will find something they truly love and every piece that will go off the rack at KAYSERIA PRET and into your wardrobe will be an outfit that you will cherish and enjoy for a long time.”
KAYSERIA PRET collection is divided into three broad lines, as under.
- KONTEMPORARY:- It caters to women of all ages who desire fashion, prêt uses real fluorescent & neon colors on hand printed chiffon and cotton fabrics.
- VIRSA:- A vibrant collections for those women who want something with flair and a touch of folk tradition. It represents the rich Pakistani culture & truck art with ethno motives and a tribal beat.
- RIWAYAT:- Inspired by the ancient MUGHAL MONUMENTS. It is ready to wear dusky hues, flowy fabrics, and classic prints combined with touches of intricate embroidery & embellishments are perfect for the sophisticated women on the go.
Finally there was something for the day. As it is a holy month of Ramdan so after the iftar, there was a fashion presentation which featured top notch models HIRA TAREEN, RABIYA CHAUDHRY, FAUZIA, MARVISARFARAZ, MAHAM, SEHRISH, AREEBA, ABEER, SADAF KANWAL, TATMAIN, FARAH and SIDRA. The glamorous evening was attended by celebrities, designers, media and socialites.