A new talent in the industry has emerged, AYESHA as a new and young designer has proven her expertise in prêt, diffusion wear as well as haute couture in a span of just one year. AYESHA HASAN on her debut showcase at FPW4 received a tremendous response and was appreciated by the audience as well as fellow designers.
AYESHA made her entry in the fashion world with the Spring/Summer 2012 formal collection and her work was unique and different from others. AYESHA collection with intricate GOTA, MARRORI, WASLI, RESHAM, ZARDOZI hand-work on wearable cuts, her cloths became reputed for being different, traditional and timelessly elegant. Since her first collection AYESHA has consistently manage to merge the sprit of the times with the chic, timeless identity of her style, making her one of the most talented new emerging designer.
On 31st May 2013 AYESHA launched and Exhibits her first Spring/Summer 2013 Semi-formal and casuals collection. The launch Event was managed be CATWALK and PR handled by CATALYST PR & MARKETING. The glamorous evening was attended by top designers, fashion goers, celebrities, media & socialites. The event has a fashion presentation which featured models from fashion industry.
At the time of launching AYESHA said “For my first collection, I took inspiration from the work that artisans did in the subcontinent during the MUGHAL ERA. From the lattice-work, paintings and inlays in their architecture, to the paintings on the crockery and pottery-every design element done by these craftsmen inspired me. I wanted to incorporate the intricacy and attention to detail that is so evident in the work from that era, as well as the timelessness in its aesthetic.” And further added about her experience as a designer “I sometimes look back at the past one year and wonder how I survived in a market that is so saturated with fashion designers. I have been so passionately involved in what I do, I never paid attention to competition, worrying about making my clothes more ‘commercial’-I just believed in myself, in my talent and passion, stayed true to my work, and relied on God to make the rest happen…and it did. I have evolved as a designer, I have experimented, often even through trial and error, and taught myself everything I know today about fashion, design, its technicalities and I think I’ve come a long way from where and how I started.”
AYESHA experimented with Western cuts and styles, she has mixed up this with her personal style, her aim is to be a notch above the ‘ORDINARY’ and provide women with a clothing experience rather than a solution. Bold, yet subtle, loud, yet not over powering, she strives to provide women with clothes that wearable, different yet have rich, timeless elegance.