On 24th April 2013 the launching ceremony was held of Fashion Pakistan Lounge (FPL). Also there was launch as well as exhibition of UNBEATABLE at DOLMEN MALL-CLIFTON KARACHI.
The fashion presentation was choreographed by MOIZ KAZMI with PR and event management by TEHMINA KHALED AND HER TEAM @ TAKE 11. The glamorous evening was attended by top notch designers, celebrities, media & socialites.
FASHION PAKISTAN LOUNGE:-
When a new array of the designers emerged in the fashion industry, there was a gap of platform to display their designs, FASHION PAKISTAN LOUNGE came forward and establish a Multi Designer Store in Pakistan, it provided the designers a platform and ready made set up to stock/display their collections even with limited resources.
FPL recent launch is with much bigger array of designers on board the number of designer In Lahore and Karachi are more than 70. Considering the mainstream market in Karachi, from a daily working women wear to semiformal wear, It provides the customers a wide variety of options in prêt wear, RTW and couture, it has also created healthy competition among the designers to improve their design and quality it compels them to offer competitive price, which starts from as low as RS 3000/
Some of the top designer that stock with FPL are, MAHEEN KHAN, NILOFER SHAHID, SHAIYANNE MALIK, SANAM CHAUDRI, WARDHA SALEEM, KOEL, SADAF MALATERRE, THE PINK TREE BY MOHSIN SAYEED and many more.
On the event the fashion presentation constituted of 16 outfits from designers stocking at FPL includes MOONAFAROOQUI, SHAIYANNE MALIK, SUPRIA REHMAN, SAMAR MEHDI, TIMMAS, SANAM CHOUDRY, TEENA by HINA BUTT, WARDHA SALEEM, NAJIA MALIK, AYESHA IMRAN, MUNZA HAMEED, SABA ASAD, KOLACHITS, HINA KHAN, SM COLLECTION by SAMINA MANGEL,NINA AVJ.
Hand Bags by SABA PIRANI & CLUTCHES BY FORTEZA LEA.
The designer SHAHLA RAHMAN presents UNBEATABLE it represents the modern women of today who are bold, confident yet feminine. The dramatic use of color, edgy cuts and creativity has changed the face of fashion.
Daring to be different, SHAHLA a sharp eye and staying true to her prêt roots have certainly made for an unbeatable combination. She is and has always been on the cutting edge, making the ordinary-bold, the bland-dramatic and the plain-vibrant.
There was a fashion presentation of 16 outfits from UNBEATABLE by SHAHLA REHMAN and the 16 outfits from designers stocking at FPL featured top notch models such as MAAHA ALI, TATMAIN, SAIMA HAROON, SADAF KANWAL, ABEER ADEEL, SEHRISH BUKHARI, AREEBA HABIB and FALAK SHAIKH were styled be ANGIE MARSHALL of ANGIE’S SALON.