CATALYST PR & MARKETING COMPANY handled the grand launch of prêt wears of MAHEEN KARIM & SANAM CHAUDHRI in collaboration with BONANZA on 20th April 2013 at Bonanza Shop Dolmen Mall, Clifton, Karachi the event started with glamorous red carpet preceded fashion presentation/catwalk featured top models along with seasonal models. ABEER ADEEL , AREEBA HABIB , SARAH KHAN , NADIA BALOCH , MUBASHIRA , MAHI KHAN , IQRA AND SIDRA SAJID
With the stunning combination, BONANZA opens up a world of endless possibilities. BONANZA presents this season’s utterly desirable Lawn collection. Again its magic has worked, as determined to honor this iconic label’s heritage while providing dreamy, feminine showpieces, 2013 designs boast marvels no fashion conscious woman would do without.
The initiative taken by BONANZA to bridge the gap between designer wear and retail brands is a birth of new trends in Pakistan. BONANZA came forward and collaborated with “MAHEEN KARIM”, the versatile and acclaimed celebrity designer, not only this they have also taken in collaboration along with them “SANAM CHAUDHRI”, a multi-talented star in fashion.
BONANZA has brought to gather the patterns of traditional wear with contemporary forms to facilitate new trends. In this incredible partnership, BONANZA brings in its wide distribution over 65 Exclusive outlets making it the most widely accessible retail chain in Pakistan. It also brings highly specialized manufacturing strength to complement both these fantastic designers adding in the design and creative element to the palette.
A graduate of the prestigious Central Saint Martins College of Art and Design, MAHEEN worked with globally acclaimed fashion houses in the west before returning to Launch her own label in Spring 2006.
MAHEEN KARIM is Pakistan’s first ready to wear label to specialize in women’s western evening wear. It focuses on the creation of eclectic luxury garments with the aide of novel cuts and a silhouette with universal charm.
Awarded the prestigious LUX STYLE AWAARD as best prêt-a-porter designer and the MTV Most Stylish Designer Award, the label has received recognition nationally and internationally.
MAHEEN KARIM is also responsible for dressing many celebrities and achievers in their own fields. SHARMEEN OBAID CHINOY, AMNA SHEIKH, REEMA KHAN, FREIHA ALTAF and many Pakistani stars have chosen to wear MAHEEN’S stylish ensembles to major red carpet events here and abroad.
A homespun fashion icon, each new line uncovers another side of SANAM’S personal self as her artistry continues to evolve. Classically refined East-Asian wear or nouveau urban chic, to wear a SANAM CHAUDHRI original is to know a slice of her story.
Karachi is where SANAM, her passion, and her career were born. Having graduated with a degree in textile from IVSAA, SANAM boldly launched her own label in 2008. In two short years, SANAM was already featuring at Fashion Pakistan Week 2010.
Her clientele span the vivacious young to the sophisticated mature. Although her focus is local prêt, SANAM has delved successfully into western wear too, exhibiting across Pakistanas well as in Dubai and Singapore.
With a nomination for the LSA Best Prêt, Design 2012 and a brand new Luxury Pret, Line in the works, it seems SANAM”S star is ever on the rise.